Re-purposing your content
There are many different ways that you can utilise or ‘re-purpose’ video content so that it works for you across a variety of media platforms. Using content in a variety of ways like this makes it very cost-effective and allows you to plan a whole marketing programme around a relatively small amount of video content. That way a half-day or a day spent recording a video clip can turn into several months worth of content.
Here are five that you can re-purpose your video content:
1/ Transcribe the audio (Facebook, tweets and your website blog)
2/ Grab still photos (Pinterest, Instagram, Facebook, e-newsletter and your website)
3/ Post edited video clips (Facebook, YouTube, Vimeo and your website)
4/ Make a ‘showreel’ to promote your business (trade shows or events)
5/ Use the video for DVDs or screening (at point of sale, a trade show, or sales presentations)
Make a plan that identifies all the ways that you would like to use your video content before you start filming. This will help you make sure you capture exactly what you need.
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